SaaS B2B Lead Generation

Revelate.co, a fast-growing Data Collaboration SaaS company, aimed to scale its pipeline by generating qualified leads from senior data and IT professionals. To support its growth goals, the company needed a structured paid media approach that could reach enterprise decision-makers and convert interest into meaningful leads through high-value content.

  • Company Revelate.co
  • Stage Growth
  • Industry Data Marketplace
  • Services Paid Ads Management

Challenge: Despite having a strong value proposition, Revelate.co encountered several roadblocks:

  • Difficulty reaching senior data and IT buyers via organic and outbound alone
  • No existing funnel structure for LinkedIn Ads campaigns
  • Limited clarity on which personas and messaging combinations performed best

The internal team sought a performance-focused strategy that would drive awareness and deliver measurable lead generation outcomes.

What was done:

  1. Funnel-Based LinkedIn Ads Strategy

Deployed a three-stage full-funnel campaign:

  • Awareness: Sponsored posts driving blog traffic
  • Consideration: Retargeting ads focused on product engagement
  • Conversion: Lead Gen/Conversion Ads offering free assets download

2. Persona-Based Segmentation

Created custom LinkedIn audiences targeting:

  • CXOs (CTO, CIO, CDO)
  • Data & Analytics Leaders (VPs, Heads of Data)
  • IT & Engineering Leaders (Directors, VPs)

3. Streamlined Lead Capture Flow

  • Used native LinkedIn lead gen forms with autofill
  • Redirected submissions to gated whitepaper download
  • Tracked all traffic and conversions via UTM tagging

4. Tested different audiences, creatives and messaging

Impact and next steps

The campaign delivered a steady stream of qualified leads from high-value target personas. Improvements in targeting and funnel structure led to lower CPL and higher lead quality.