Launching new SaaS – AI Voice Agents

This AI-driven voice agent company is transforming customer experience with intelligent, adaptable virtual agents. As they moved from MVP to a full-scale public launch, they needed a strategic partner to shape their go-to-market (GTM) approach, refine product development, and build a robust sales and marketing foundation. The goal was clear: validate product-market fit on a bigger audience and scale operations efficiently.

  • Company SaaS
  • Stage Launch
  • Industry AI Voice Agents
  • Services AI Voice Agents for Customer Experience

Challenge: With the rapid advancement of AI technologies, the market is flooded with hundreds of AI voice solutions. While some come from startups, others are backed by well-known tech companies. Our biggest challenge was identifying a niche market—specific verticals and businesses that would benefit most from our solution—while also developing strong USPs to clearly differentiate ourselves and win over customers.

What was done:

  1. Product Development Support
  • Contributed to product research and development, leveraging prior experience managing 50+ member call center and customer experience teams.
  • Collaborated closely with the tech team to align product features with real-world operational needs.

2. GTM Strategy 1.0 (MVP Launch)

  • Developed the initial go-to-market strategy tailored for the MVP stage.
  • Crafted a flexible approach designed to evolve based on early user feedback and market response.

3. Website Launch

  • Collaborated with a UI/UX designer and developer to launch a brand-new website.
  • Created messaging for the MVP stage, keeping it broad and adaptable until consumer insights were gathered.

4. Vertical-Specific Landing Pages

  • Designed tailored landing pages for different verticals to address industry-specific needs and pain points.
  • Conducted mystery shopping to uncover operational insights and refine sales messaging.

5. Cold Outreach Campaigns

  • Developed and launched cold email outreach campaigns, testing different messaging and conversion funnels.
  • Analyzed performance metrics to identify the most effective approaches.
  • Launched called calling, developed messaging and call scripts, trained SDRs and stayed on top of the results

6. Sales Enablement Materials

  • Created a comprehensive suite of sales tools, including one-pagers, sales decks, and cold-calling scripts.

7. Sales Enablement Materials

  • Oversaw the development and execution of a long-term SEO and content plan to drive organic growth.

8. GTM Strategy 2.0 (Public Launch)

  • After validating product-market fit, crafted an evolved GTM strategy for the public launch phase.
  • Prepared the company for scale by aligning marketing, sales, and product efforts.

Impact and next steps

Through strategic development and execution, the company successfully transitioned from MVP to public launch readiness. The refined product, validated by market feedback, is poised for scale with a robust GTM strategy and strong sales foundation. As they move forward, ongoing SEO efforts and targeted outreach will continue to drive growth and market penetration.