120-Day GTM Program for SaaS Startups

Go From Zero

to Revenue

A turnkey 120-day GTM strategy and execution program for funded SaaS and AI startups ready to build predictable, scalable pipeline.

No commitment 30 min call

40+ SaaS startup founders

Problem

Many Startups Don't Fail
Because of the Product.

They Fail at Go-to-Market.

No defined ICP

You're selling to everyone and converting no one.

Weak positioning

Your product sounds like every other SaaS tool.

No repeatable funnel

Growth depends on luck, not a system.

Founder-led everything

You're the CEO, SDR, marketer, and closer.

Scattered data

No CRM, no pipeline visibility, no forecasting.

Burnout cycle

Working harder isn't working — you need leverage.

The Program

To generate revenue

you need 4 things

GTM Strategy | Outbound System & Funnels | A/B Testing and Optimization | Sales Enablement

Month 1 - GTM Strategy

Without strategy, execution becomes expensive guesswork.

What We Deliver

You walk away with a go-to-market blueprint.

Competitor Analysis

Month 2 - Outbound System and Funnels

Having strategies in docs is fine, but strategy doesn’t generate revenue. Systems do.

What We Build

CRM setup & pipeline architecture
Funnel design (capture → nurture → convert)
Conversion-ready landing pages
Automated email sequences
Turnkey cold outreach systems
Tracking & reporting

Once the engine is in place, we launch.

Month 3 - A/B Testing & Optimization

You can have a great offer, but if you don’t know how to deliver it, you lose.

What We Execute

High-converting copy
A/B testing of messaging angles
Conversion-optimized landing pages
Email campaigns & nurture flows
Campaign launch & management
Performance analysis & continuous optimization

Messaging → Testing → Optimization → Scale.

Month 4 - Sales Enablement

A booked call is not revenue. A closed deal is.

What We Implement

Automated show-up reminders
Post-sale email automation setup
Messaging alignment between marketing & sales
Objection handling frameworks
Sales scripts & talk tracks
Pitch decks/ one pagers/ case studies
Battlecards & competitor positioning guides

You closed the deal, congratulations!

Trusted by Cutting-Edge

AI and Tech Startups

We hired Marina as a fractional marketing lead to build our GTM strategy for BlinkPayroll. She dove deep into our business, understood our customer journey, and crafted a comprehensive multi-channel plan. She built a team, executed flawlessly, and boosted our brand presence, leading to rapid traction and many new leads. It was truly a pleasure working with her, and we’d love to collaborate again in the future if the opportunity arises.

We hired Marina to create a marketing roadmap, which would allow our company to position itself in the top tier of our industry, in 1-3 years. There are no words to describe the work she has done for us. Her knowledge, expertise, and the value Marina brought to our team, was felt immediately. She immersed herself in our company by intimately learning our product, customer and industry. She presented a detailed marketing roadmap, with vast amounts of data to backup her strategy, and it was immediately accepted and put in motion. We will not hesitate to hire Marina again.”

Working with Marina and her team has been one of the best decisions we’ve made as a startup. When she joined, we had a strong product vision but lacked a clear and structured go-to-market strategy. Marina came in and completely transformed the way we operate.

She brought a strategic, no-nonsense approach that helped us go from early-stage chaos to a well-defined GTM framework. Marina pushed the team when it was needed, asked the right questions, and helped us think critically about our priorities. Her ability to balance high-level vision with tactical execution was exactly what we needed.

I can’t recommend Marina enough for any early-stage company looking for real marketing leadership. She’s thoughtful, strategic, organized, and not afraid to roll up her sleeves to get things done. An absolute asset to any team!

“Thank you so much Marina for the quick turn around.”

Marina asks the right questions and delivers high quality analyses. In my experience, her competitor insights ended up being validated by several of our folks out doing business development work. We are very happy to have a reliable perspective that we can lean on when we have really tough questions. Highly recommended!

Marina and her team was a true pleasure to work with. Sometimes it’s difficult to articulate exactly what you’re trying to get across when you’re so close to the business. Marina has a special skill with taking the ideas you have and putting together copy to spell those out in an understandable and meaningful way. Not only do I recommend Marina for future projects, we plan on rehiring her when the time comes to help with defining our messaging for future projects. 10 out of 10 stars.”

“Thank you so much Marina for the quick turn around.”

what others do

Advisors give you blueprints.
Agencies rent you builders.

what we do

We build the house, hand you the keys, and show you how to keep expanding it.

Pricing

We cost 3×less than hiring a GTM team

Hiring a GTM Team

$23,500/month

Fractional CMO – $8,000/mo
Copywriter – $2,500/mo
Growth Marketer – $5,000/mo
Web Designer – $4,000/mo
Graphic Designer – $2,000/mo
Marketing Operations – $2,000/mo

Hiring Roomz Marketing Team

$23,500/month

$7,800/month

☝️ That’s $62,800 saved in 4 months

AI and SaaS Founders

Who This Is For

This engagement is designed for funded AI and SaaS startups that are ready to treat marketing as seriously as product.

Let’s Discuss

Frequently

asked questions

1. What resources do you provide?

We cover GTM strategy, marketing operations, automation, copy, and design. You get a fractional growth team that builds and executes, not just advises.

2. What resources do you need from us?

We mainly need access to a web developer or technical contact. Close collaboration with the founder and sales helps us move faster.

3. Which marketing channels are covered?

Channels are chosen based on your GTM strategy. Cold outbound is included by default because it is the most cost effective way to test SaaS demand, but we adjust if another channel fits better.

4. Are there additional budgets we should plan for?

Yes. You should expect costs for lead lists, domains and inboxes, automation tools, CRM subscriptions, and optional ad spend. We scope these upfront so there are no surprises.

5. Do you guarantee revenue in 120 days?

We cannot guarantee revenue because we do not control product or sales execution. What we guarantee is a tested, scalable outbound system designed to generate revenue.

6. Who owns the assets you build?

You do. Everything we build stays inside your company.

7. What happens after the 120 days?

While many founders choose to keep working with us longer, if you don’t, we help transition the system to your team or support you in hiring one.

8. Why 120 days? Many fCMOs offer 90-day programs.

We have great cases where revenue starts coming in within 90 days. But it always depends on the founder, internal processes, and the product.

Many 90-day programs stop once leads start coming in and don’t include sales enablement. We deliver a turnkey program and make sure we only leave once you know how to turn those leads into revenue.

Based on our experience, it’s better to secure 120 days to allow time for optimization and proper sales enablement.

9. Who is this best suited for?

Funded B2B tech founders ready to invest in growth infrastructure. It is not suited for companies looking for overnight wins.

10. Why should we invest in this?

Within 120 days we build the infrastructure that puts your product in front of the right audience with a clear strategy. You leave with systems to identify, reach, nurture, and close leads without relying on scattered freelancers or expensive advisory hours.

Still have questions?

Revenue